Valerie Kakovkina

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Valerie Kakovkina

Valerie Kakovkina

Senior Content Specialist

Valerie is the driving force behind Certifier’s content engine, creating content plans that address the real challenges of training providers, course creators, universities, and event organizers. 

Her work focuses on content strategy, SEO, and storytelling that blends creativity with precision. At Certifier, Valerie ensures that every guide, article, and resource is not only optimized for search but also genuinely useful, helping readers apply digital credentialing best practices in their everyday work.

Expertise:

Content Strategy

Content Writing

Digital Credentialing

Keyword Research

Content Editing

Education:

  • Developed a strong foundation in brand strategy, communications, and consumer behavior. Excelled in coursework on differentiation marketing strategy and brand image, skills now applied directly to Certifier’s content planning.

  • International Baccalaureate Diploma Programme at Brentwood School, UK

    Graduated as an HMC Scholar with 42 points (A*A*A). Higher Level studies in English Literature, Business & Management, and History shaped her analytical approach to storytelling and content strategy.

Latest articles by Valerie

15 Free Achievement Badges to Edit Online cover image

30 Dec, 2024

15 Free Achievement Badges to Edit Online

Create and Send Digital Credentials

Take your digital certificate creation process to the next level. Design, issue, send, and track highly personalized certificates & badges in minutes.

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